BLOGS AND ARTICLES

At SEO Web Philippines our primary goal is to help small entrepreneurs and freelancers carry their business, that is why we will always give you the tips and updates in the world of web design and digital marketing.

7 Reasons Why Businesses and Freelancers Need a Website

          With all honesty and bias aside, it all will depend on the kind of product or service you are selling. It also depends on the stage where your business is currently at, the amount of revenue entering your cash flow, the degree of improvement you want in your business and a lot more. If it happened after that after all the evaluation and weighing you have done you finally decided to get your own website. Here is the list of the benefits you will get.

Setting up your website gives you the image of professionalism and credibility.

        Customers want to deal with companies that are professionals and has integrity. Having your own website will give them the insight that your business is serious and has a firm foundation. You are not just the same as other freelancers with not ground attachment that can leave anytime they want, which is the most common fear in hiring one. Putting up a website gives your customer a sense of security that you are giving a strong integrity in your name and in your work.

        In my five years of experience in sales, I cannot recall the number of times I tried to chase customers and ended up forgotten, just for that same company to inquire to us using our website. The bottom line is that people will forget you especially when they still not requiring your help or products. It is because we know it is very to find suppliers online. I have talked and emailed hundreds of companies and only a fraction of those bought from us. But on the contrary the number of customers who inquired online and turned into sales is a big percentage. 

You get your customer find you and not you chasing them.

        Furthermore, chasing customers gives you the image of cheap branding and desperation. No one wants to deal with desperate salespeople. On the other hand, you exposing your brand and company to the market and not forcing them to buy to you is good marketing strategy without sacrificing the prestige of your name. For example, Coca-Cola spend a huge fraction of their profit in marketing but you cannot see them going house to house for you to buy their drinks.

You develop a brand name.

        Having a website gives you the prestige that your products or service is better than others and that you are way higher than your competitor that does not have one. You will be look upon to by your customers when you have invested in website. Especially when you also do digital marketing.

Your website can show your story.

      Your story involves your mission, vision, and the history of how you established. It can also show your team which may help your customer feel closer to you. Using your website, you can also show to your clients your plans and current development, ultimately even your team buildings or seminars, and advocacies. Today, people don’t just buy product, they also want the story of that product. That is the reason you are seeing those love story and heart breaking commercials. Even confusing and very comic advertisement that trend online. It is because people want story. It is also the reason why we love watching reality shows where the contestants rose from being simple kids into a superstar.

With your website, you can show your projects and clients.

      Nothing is more reassuring as a customer than seeing the list of happy customers that the business has served or help. That is why we are seeing band wagon commercials or testimonials in social media. Your customer also want to see your previous projects and how it turned out.

Your website can post your services and products.

    As the owner of the business you don’t want to get busy because of repetitive works such as discussing to your customer your services and products and their prices. By posting it on your website you minimize interactions especially to those canvassing customers that has a low percentage of turning into sales.

Ultimately, you can build a society revolving around your company or products by giving them free contents and tips though blogs.

      Blogs and additional content on your website boost the SEO friendliness of your website. It will help you appear more on Google.

Do I need a Website now for my business?

          There are surely lots of benefits of having a website online where you can attract different customers around the country and even abroad. But there are things you need to consider before spending and putting your effort and time building one. It is sure a milestone for a business when they created an online site where you can welcome your prospect clients. Here are some checklist that you might want to check to help you in your decision.

        There are surely lots of benefits of having a website online where you can attract different customers around the country and even abroad. But there are things you need to consider before spending and putting your effort and time building one. It is sure a milestone for a business when they created an online site where you can welcome your prospect clients. Here are some checklist that you might want to check to help you in your decision.

1

What is the location of your target market?

    If you’re a small business in your local town that caters to only local, then setting up a website might not be a suitable choice for you. For example, if you are selling rice in your local supermarket or a water refilling station. A simple facebook page will suffice your needs in entertaining inquiries. 

    However, if for example, you are flower shop dealer that has many branches across a province that can deliver into different places, then having a website is an advantage to you, and might cause a territorial expansion to you.

2

Is the annual cost of the website be just a fraction of your profit?

    One basic key factor that we need to consider is the ration of creating a website versus your annual net profit. We don’t want the cost of maintaining the site to cover the whole profit you are gaining in your business without hurting your cashflow. Setting up a website is now cheaper than before but the technicalities and the creation of content might get you confuse if you don’t have any background.

           Choose from any of the pre-designed template below.

3

Do I want to upgrade my business into a larger enterprise?

    If your answer to this is yes, then you will need a website to show your portfolio and history. Setting up a website is a sure upgrade in your business if you want to level up your game. Every big companies out there has a website for their customers to check, before directly inquiring to them.

           Choose from any of the pre-designed template below.

4

Do I want to be known?

    If you want to be known not just to your suki in the local market then you will need a bigger coverage, no better way to do that than to enter the digital web. Yes you can do that using facebook but that is the cons of it – everyone can do a facebook page. If your business caters a more professional market, then a website is an advantage.

           Choose from any of the pre-designed template below.